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Obama to air 30 minute prime time broadcast on Wednesday
Staff Reporter | Posted October 28, 2008 9:04 AMMichelle Obama appeared on The Tonight Show with Jay Leno on Monday and talked about her husband Barack, her family and the last week of the presidential campaign.
Michelle Obama also discussed her husband's plan to buy half an hour of prime time TV Wednesday night at 8 p.m. and told Leno how her daughter reacted to the news.
Obama's program will be broadcast on CBS, NBC, MSNBC and Fox. The first two networks sold the time for the cost of $1 million each, according to published reports. Fox even agreed to delay the first pitch of Game 6 of the World Series by 15 minutes to allow the network to air the Obama commercial.
ABC will be the only major broadcast network that won't air the commercial, according to the Washington Post. ABC is "trying to relaunch its three struggling Wednesday sophomore dramas," the Post reported. The network originally offered to sell Obama other time slots on other nights, but finally agreed to Obama's request after the other networks said yes. At that point, it was too late to get in on the deal and the Obama campaign said no.
Articles written by a Staff Reporter are unsigned reports from a member of the staff.
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